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Location, location, location - having the best hotel location makes it easier to market your hotel but, what if you don’t have the best location?

While a great location is a huge marketing plus, it’s not the only thing that can attract guests and there are other ways to make your property stand out. Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to understand what their unique values are to be able to differentiate themselves. To do this, you’ll need an understanding of the custome...

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9 ways independent hotel operators can generate more direct bookings to meet the changing booking behaviour of guests.

Independent hotel operators may lack the corporate backing to invest in expensive revenue management systems, but they are able to make swift moves to leverage shifting consumer demands and changes in the market because of their lean operations. Some 44 percent of travel sales and bookings are expected to occur online through either desktop or mobile devices during the next five years, accordi...

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How to understand and influence your customers buying behaviour.

Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to ensure that they book their rooms instead of a competitors. To do this, you’ll need an understanding of the customer journey, how your leisure travellers and corporate guests reach a decision to book your hotel, a mixture of emotional and rational reasoning. It’s easy to assume that custom...

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Are you leaving money on the table by forgetting your direct booking channel when it comes to your distribution strategy?

Hotels can often make the biggest impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many independent properties are underinvesting and undervaluing the impact that a direct booking can have on their business. With such a large proportion of business and leisure travel researched and booked online, i...

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Finding new ways to increases your hotel’s ADR and revenue performance

There are two main ways to raise profit margins, reduce costs or increase your rates. A hotel that drives a higher average daily rate (ADR) will see profits rise if they manage their costs appropriately. But, as the marketplace is becoming more competitive, boosting revenue through a higher ADR is easier said than done. Increasing room rates for bigger margins might be doable during high seaso...

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